How familiarly we refer to Google these days, it has become as synonymous with search engines, as Hoover became for vacuum cleaners. If you have a website, chances are that if you Google the name of your business you will be on page one, unless the name is a very common one. The problem is that you are only getting traffic from existing customers, who already know you. As an exercise, try searching for what you do instead, now where are you?